ServiceNow, Inc.
NOWFigures shown here come from public SEC filings. Dates beside each section show the available history.
How ServiceNow, Inc. Makes Money
Follow each dollar of revenue through to what shareholders keep.
From revenue to net income
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Financial Summary
Choose a year or quarter, compare it with the same period a year earlier, and open any row for its full filing history.
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SEC filings supply these figures; updates after the dates shown are not included. This page includes 16 annual periods. The latest annual period ends Dec 31, 2025. The latest insider filing shown is dated Jun 17, 2026. The latest institutional report shown is dated Mar 31, 2026; other ownership filings may exist.
Ownership
Who holds the shares, as reported in SEC ownership filings.
Reported 13F positions
Each row shows what a filer reported for one date, not a current position. The link opens that filing.
| Filer | Report date | Shares | Value | Filing |
|---|---|---|---|---|
| CapitalatWork S.A. | 2026-03-31 | 622,350 | Not shown | SEC filing |
| Prosperity Financial Group, Inc. | 2026-03-31 | 4,600 | $481K | SEC filing |
| UNION SAVINGS BANK | 2026-03-31 | 35 | $3.66K | SEC filing |
| Cornerstone Capital, Inc. | 2026-03-31 | 5,630 | $589K | SEC filing |
| Riverview Capital Advisers, LLC | 2026-03-31 | 38,559 | $4.03M | SEC filing |
| ELKHORN PARTNERS LIMITED PARTNERSHIP | 2026-03-31 | 1,300 | $136K | SEC filing |
| Taylor Hoffman Capital Management LLC | 2026-03-31 | 8,033 | $840K | SEC filing |
| MONEY CONCEPTS CAPITAL CORP | 2026-03-31 | 10,325 | $1.08M | SEC filing |
| Pictet Asset Management Holding SA | 2026-03-31 | 6,080,250 | $636M | SEC filing |
| Dorsey & Whitney Trust CO LLC | 2026-03-31 | 16,489 | $1.72M | SEC filing |
| Affiance Financial, LLC | 2026-03-31 | 4,990 | $522K | SEC filing |
| Westerkirk Capital Inc. | 2026-03-31 | 2,776 | $290K | SEC filing |
| VALLEY WEALTH MANAGERS, INC. | 2026-03-31 | 6,211 | $649K | SEC filing |
| Harvest Fund Management Co., Ltd | 2026-03-31 | 8,000 | Not shown | SEC filing |
| Quantbot Technologies LP | 2026-03-31 | 25,293 | $2.64M | SEC filing |
| Chung Wu Investment Group, LLC | 2026-03-31 | 30 | $3.14K | SEC filing |
| Allen Investment Management, LLC | 2026-03-31 | 628,645 | $65.7M | SEC filing |
| VUB Generali dochodkova spravcovska spolocnost, a.s. | 2026-03-31 | 2,365 | $247K | SEC filing |
| NorthAvenue LLC | 2026-03-31 | 5 | $523 | SEC filing |
| Fisher Asset Management, LLC | 2026-03-31 | 8,032,952 | $840M | SEC filing |
- Each value is checked against ServiceNow, Inc.'s share prices from within about three months of its report date (insiders' Form 4 trades and the latest close).
- Value not shown for 2 rows: the filed value is about 1,000 times too small for the share count at ServiceNow, Inc.'s share price.
120 filers have only one report here.
Unusually large insider trades
Each trade is compared with the other insider trades of the same kind in the same security among ServiceNow, Inc.'s recent filings on file. Size alone is context, not a prediction or evidence of improper trading.
- 2026-05-14 · Sands Anita M: Larger than all 9 other insider sales of Common Stock on file. SEC filing
Purchases & sales (open market or private)
| Security | Code | Price | Filing | |||
|---|---|---|---|---|---|---|
| 2026-05-28 | Briggs Teresa · Director | Common Stock | S — Open market or private sale | −1,595 | 108.70 | SEC filing |
| 2026-05-18 | Fipps Paul · President, Global Customer Ops | Common Stock | S — Open market or private sale | −1,048 | 98.51 | SEC filing |
| 2026-05-14 | Sands Anita M · Director | Common Stock | S — Open market or private sale | −16,445 | 90.14 | SEC filing |
| 2026-05-14 | Chamberlain Paul Edward · Director | Common Stock | S — Open market or private sale | −1,500 | 87.23 | SEC filing |
| 2026-05-08 | Fipps Paul · President, Global Customer Ops | Common Stock | S — Open market or private sale | −151 | 90.47 | SEC filing |
| 2026-04-24 | Canney Jacqueline P · Chief People & AI Enblmt. Off. | Common Stock | S — Open market or private sale | −8,927 | 89.60 | SEC filing |
| 2026-02-27 | McDermott William R · Chairman & CEO | Common Stock | P — Open market or private purchase | +5 | 105.96 | SEC filing |
| 2026-02-27 | McDermott William R · Chairman & CEO | Common Stock | P — Open market or private purchase | +28,677 | 104.60 | SEC filing |
Showing 8 of 12 rows
Grants, exercises, tax & gifts
| Security | Code | Filing | |||
|---|---|---|---|---|---|
| 2026-06-15 | Yuan Eric S. · Director | Common Stock | A — Grant, award, or other acquisition | +2,747 | SEC filing |
| 2026-05-21 | Briggs Teresa · Director | Common Stock | A — Grant, award, or other acquisition | +3,260 | SEC filing |
| 2026-05-21 | Quinlan Larry · Director | Common Stock | A — Grant, award, or other acquisition | +3,260 | SEC filing |
| 2026-05-21 | BOSTROM SUSAN L · Director | Common Stock | A — Grant, award, or other acquisition | +3,260 | SEC filing |
| 2026-05-21 | LUDDY FREDERIC B · Director | Common Stock | A — Grant, award, or other acquisition | +3,260 | SEC filing |
| 2026-05-21 | Sands Anita M · Director | Common Stock | A — Grant, award, or other acquisition | +3,260 | SEC filing |
| 2026-05-21 | Chamberlain Paul Edward · Director | Common Stock | A — Grant, award, or other acquisition | +3,260 | SEC filing |
| 2026-05-21 | Jackson Lawrence · Director | Common Stock | A — Grant, award, or other acquisition | +3,260 | SEC filing |
Showing 8 of 30 rows
These tables describe filed transactions, not current holdings. Prices are shown as filed; a currency is added only when the filing's data names one. Amended and possible duplicate rows are left out of size comparisons and transaction groups.