MediaAlpha, Inc.
MAXFigures shown here come from public SEC filings. Dates beside each section show the available history.
How MediaAlpha, Inc. Makes Money
Follow each dollar of revenue through to what shareholders keep.
From revenue to net income
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Financial Summary
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SEC filings supply these figures; updates after the dates shown are not included. This page includes 8 annual periods. The latest annual period ends Dec 31, 2025. The latest insider filing shown is dated Jun 26, 2026. The latest institutional report shown is dated Mar 31, 2026; other ownership filings may exist.
Ownership
Who holds the shares, as reported in SEC ownership filings.
Reported 13F positions
Each row shows what a filer reported for one date, not a current position. The link opens that filing.
| Filer | Report date | Shares | Value | Filing |
|---|---|---|---|---|
| Nuveen, LLC | 2026-03-31 | 701,399 | $6.52M | SEC filing |
| US BANCORP \DE\ | 2026-03-31 | 182 | $1.69K | SEC filing |
| Root Financial Partners, LLC | 2026-03-31 | 139 | $1.29K | SEC filing |
| PRINCIPAL FINANCIAL GROUP INC | 2026-03-31 | 137,613 | $1.28M | SEC filing |
| Corient Private Wealth LLC | 2026-03-31 | 15,559 | $145K | SEC filing |
| MILLENNIUM MANAGEMENT LLC | 2026-03-31 | 47,041 | $437K | SEC filing |
| JACOBS LEVY EQUITY MANAGEMENT, INC | 2026-03-31 | 750,054 | $6.98M | SEC filing |
| WHITE MOUNTAINS INSURANCE GROUP LTD | 2026-03-31 | 17,856,614 | $166M | SEC filing |
| Zurcher Kantonalbank (Zurich Cantonalbank) | 2026-03-31 | 18,642 | $173K | SEC filing |
| nVerses Capital, LLC | 2026-03-31 | 15,790 | $147K | SEC filing |
| JANE STREET GROUP, LLC | 2026-03-31 | 283,008 | $2.63M | SEC filing |
| Swiss National Bank | 2026-03-31 | 58,700 | $546K | SEC filing |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM | 2026-03-31 | 25,252 | $235K | SEC filing |
| Investors Portfolio Services LLC | 2026-03-31 | 61 | $515 | SEC filing |
| PRICE T ROWE ASSOCIATES INC /MD/ | 2026-03-31 | 37,076 | Not shown | SEC filing |
| Quantinno Capital Management LP | 2026-03-31 | 107,274 | $998K | SEC filing |
| Graham Capital Management, L.P. | 2026-03-31 | 14,543 | $135K | SEC filing |
| Mach-1 Financial Group, LLC | 2026-03-31 | 11,957 | $111K | SEC filing |
| Allspring Global Investments Holdings, LLC | 2026-03-31 | 47,885 | $435K | SEC filing |
| Murphy & Mullick Capital Management Corp | 2026-03-31 | 500 | $4.65K | SEC filing |
- Each value is checked against MediaAlpha, Inc.'s share prices from within about three months of its report date (insiders' Form 4 trades and the latest close).
- Value not shown for 1 row: the filed value is about 1,000 times too small for the share count at MediaAlpha, Inc.'s share price.
120 filers have only one report here.
Unusually large insider trades
Each trade is compared with the other insider trades of the same kind in the same security among MediaAlpha, Inc.'s recent filings on file. Size alone is context, not a prediction or evidence of improper trading.
- 2026-06-16 · Yi Steven: Larger than 180 of the 192 other insider sales of Class A Common Stock on file. SEC filing
- 2026-06-16 · Nonko Eugene: Larger than 174 of the 192 other insider sales of Class A Common Stock on file. SEC filing
- 2026-06-10 · Nonko Eugene: Larger than 178 of the 192 other insider sales of Class A Common Stock on file. SEC filing
- 2026-04-29 · Yi Steven: Larger than 183 of the 192 other insider sales of Class A Common Stock on file. SEC filing
- 2026-04-29 · Nonko Eugene: Larger than 182 of the 192 other insider sales of Class A Common Stock on file. SEC filing
- 2026-04-29 · Nonko Eugene: Larger than 184 of the 192 other insider sales of Class A Common Stock on file. SEC filing
- 2026-04-27 · Nonko Eugene: Larger than 186 of the 192 other insider sales of Class A Common Stock on file. SEC filing
- 2026-04-27 · Nonko Eugene: Larger than 185 of the 192 other insider sales of Class A Common Stock on file. SEC filing
- 2026-04-27 · Yi Steven: Larger than 188 of the 192 other insider sales of Class A Common Stock on file. SEC filing
- 2026-04-21 · Nonko Eugene: Larger than 179 of the 192 other insider sales of Class A Common Stock on file. SEC filing
- 2026-04-21 · Yi Steven: Larger than 177 of the 192 other insider sales of Class A Common Stock on file. SEC filing
- 2026-04-21 · Nonko Eugene: Larger than 176 of the 192 other insider sales of Class A Common Stock on file. SEC filing
- 2026-04-20 · Nonko Eugene: Larger than 181 of the 192 other insider sales of Class A Common Stock on file. SEC filing
- 2026-04-20 · Yi Steven: Larger than 187 of the 192 other insider sales of Class A Common Stock on file. SEC filing
- 2026-04-20 · Nonko Eugene: Larger than 191 of the 192 other insider sales of Class A Common Stock on file. SEC filing
- 2026-03-02 · Nonko Eugene: Larger than 190 of the 192 other insider sales of Class A Common Stock on file. SEC filing
- 2026-03-02 · Yi Steven: Larger than 189 of the 192 other insider sales of Class A Common Stock on file. SEC filing
- 2026-03-02 · Nonko Eugene: Larger than all 192 other insider sales of Class A Common Stock on file. SEC filing
- 2026-02-25 · Nonko Eugene: Larger than 175 of the 192 other insider sales of Class A Common Stock on file. SEC filing
Purchases & sales (open market or private)
| Security | Code | Price | Filing | |||
|---|---|---|---|---|---|---|
| 2026-06-26 | Yeh Kuanling Amy · Chief Technology Officer | Class A Common Stock | S — Open market or private sale | −3,000 | 11.16 | SEC filing |
| 2026-06-24 | Nonko Eugene · Director | Class A Common Stock | S — Open market or private sale | −1,067 | 10.46 | SEC filing |
| 2026-06-24 | Nonko Eugene · Director | Class A Common Stock | S — Open market or private sale | −6,667 | 10.47 | SEC filing |
| 2026-06-23 | Nonko Eugene · Director | Class A Common Stock | S — Open market or private sale | −6,667 | 10.17 | SEC filing |
| 2026-06-23 | Nonko Eugene · Director | Class A Common Stock | S — Open market or private sale | −1,067 | 10.09 | SEC filing |
| 2026-06-22 | Nonko Eugene · Director | Class A Common Stock | S — Open market or private sale | −6,667 | 10.15 | SEC filing |
| 2026-06-22 | Nonko Eugene · Director | Class A Common Stock | S — Open market or private sale | −1,067 | 10.00 | SEC filing |
| 2026-06-17 | Nonko Eugene · Director | Class A Common Stock | S — Open market or private sale | −1,067 | 10.00 | SEC filing |
Showing 8 of 10 rows
Grants, exercises, tax & gifts
| Security | Code | Filing | |||
|---|---|---|---|---|---|
| 2026-05-15 | Yeh Kuanling Amy · Chief Technology Officer | Restricted Stock Units | M — Exercise or conversion of derivative security | −4,803 | SEC filing |
| 2026-05-15 | Yeh Kuanling Amy · Chief Technology Officer | Class A Common Stock | M — Exercise or conversion of derivative security | +5,303 | SEC filing |
| 2026-05-15 | Yeh Kuanling Amy · Chief Technology Officer | Restricted Stock Units | M — Exercise or conversion of derivative security | −5,303 | SEC filing |
| 2026-05-15 | Yeh Kuanling Amy · Chief Technology Officer | Class A Common Stock | M — Exercise or conversion of derivative security | +4,803 | SEC filing |
| 2026-05-15 | Cramer Keith · Chief Revenue Officer | Restricted Stock Units | M — Exercise or conversion of derivative security | −4,471 | SEC filing |
| 2026-05-15 | Cramer Keith · Chief Revenue Officer | Class A Common Stock | M — Exercise or conversion of derivative security | +4,471 | SEC filing |
| 2026-05-15 | Cramer Keith · Chief Revenue Officer | Restricted Stock Units | M — Exercise or conversion of derivative security | −5,303 | SEC filing |
| 2026-05-15 | Cramer Keith · Chief Revenue Officer | Class A Common Stock | M — Exercise or conversion of derivative security | +5,303 | SEC filing |
Showing 8 of 30 rows
These tables describe filed transactions, not current holdings. Prices are shown as filed; a currency is added only when the filing's data names one. Amended and possible duplicate rows are left out of size comparisons and transaction groups.