Harley-Davidson, Inc.
HOGFigures shown here come from public SEC filings. Dates beside each section show the available history.
How Harley-Davidson, Inc. Makes Money
Follow each dollar of revenue through to what shareholders keep.
From revenue to net income
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Financial Summary
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SEC filings supply these figures; updates after the dates shown are not included. This page includes 19 annual periods. The latest annual period ends Dec 31, 2025. The latest insider filing shown is dated Jun 3, 2026. The latest institutional report shown is dated Mar 31, 2026; other ownership filings may exist.
Ownership
Who holds the shares, as reported in SEC ownership filings.
Reported 13F positions
Each row shows what a filer reported for one date, not a current position. The link opens that filing.
| Filer | Report date | Shares | Value | Filing |
|---|---|---|---|---|
| Legal & General Group Plc | 2026-03-31 | 158,095 | $3.2M | SEC filing |
| NEUBERGER BERMAN GROUP LLC | 2026-03-31 | 10,215 | $207K | SEC filing |
| NEW YORK STATE COMMON RETIREMENT FUND | 2026-03-31 | 63,876 | $1.29M | SEC filing |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. | 2026-03-31 | 202,035 | $4.09M | SEC filing |
| LPL Financial LLC | 2026-03-31 | 37,658 | $761K | SEC filing |
| LANDSCAPE CAPITAL MANAGEMENT, L.L.C. | 2026-03-31 | 21,797 | $441K | SEC filing |
| Krane Funds Advisors LLC | 2026-03-31 | 17,531 | $368K | SEC filing |
| SummitTX Capital, L.P. | 2026-03-31 | 143,812 | $2.91M | SEC filing |
| LSV ASSET MANAGEMENT | 2026-03-31 | 5,174,024 | Not shown | SEC filing |
| DONALD SMITH & CO., INC. | 2026-03-31 | 10,016,874 | $203M | SEC filing |
| Quarry LP | 2026-03-31 | 209 | $4.23K | SEC filing |
| Bare Financial Services, Inc | 2026-03-31 | 805 | $16.3K | SEC filing |
| PFS Partners, LLC | 2026-03-31 | 301 | $6.08K | SEC filing |
| BANCO BILBAO VIZCAYA ARGENTARIA, S.A. | 2026-03-31 | 92,431 | $1.85M | SEC filing |
| LRI Investments, LLC | 2026-03-31 | 42 | $858 | SEC filing |
| OREGON PUBLIC EMPLOYEES RETIREMENT FUND | 2026-03-31 | 24,251 | $490K | SEC filing |
| Curat Global, LLC | 2026-03-31 | 100 | $2.02K | SEC filing |
| FIRST UNITED BANK & TRUST | 2026-03-31 | 660 | $13.3K | SEC filing |
| SBI Securities Co., Ltd. | 2026-03-31 | 2,275 | $46K | SEC filing |
| NORTHERN TRUST CORP | 2026-03-31 | 1,024,230 | $20.7M | SEC filing |
- Each value is checked against Harley-Davidson, Inc.'s share prices from within about three months of its report date (insiders' Form 4 trades and the latest close).
- Value not shown for 1 row: the filed value is about 1,000 times too small for the share count at Harley-Davidson, Inc.'s share price.
120 filers have only one report here.
Unusually large insider trades
Each trade is compared with the other insider trades of the same kind in the same security among Harley-Davidson, Inc.'s recent filings on file. Size alone is context, not a prediction or evidence of improper trading.
- 2025-11-20 · Mansfield Luke Christopher: Larger than all 8 other insider sales of Common Stock on file. SEC filing
Independent insiders buying near the same time
Purchases & sales (open market or private)
| Security | Code | Price | Filing | |||
|---|---|---|---|---|---|---|
| 2026-06-01 | Root Jonathan R · CFO and CCO | Common Stock | S — Open market or private sale | −1,554 | 23.87 | SEC filing |
| 2026-05-19 | Root Jonathan R · CFO and CCO | Common Stock | S — Open market or private sale | −1,554 | 24.21 | SEC filing |
| 2026-05-11 | Krause Paul J · Chief Legal Officer | Common Stock | S — Open market or private sale | −1,564 | 26.00 | SEC filing |
| 2026-03-12 | Do Charles · Sr. Vice President, HDFSI | Common Stock | S — Open market or private sale | −4,241 | 18.10 | SEC filing |
| 2026-03-09 | Starrs Artie · President & CEO | Common Stock | P — Open market or private purchase | +15,000 | 19.10 | SEC filing |
| 2026-03-09 | Flees Lori Ann · Director | Common Stock | P — Open market or private purchase | +4,000 | 18.89 | SEC filing |
| 2026-02-27 | Masood Rafeh · Director | Common Stock | P — Open market or private purchase | +2,775 | 18.00 | SEC filing |
| 2026-02-25 | FARLEY JR JAMES D · Director | Common Stock | S — Open market or private sale | −6,454 | 18.71 | SEC filing |
Showing 8 of 13 rows
Grants, exercises, tax & gifts
| Security | Code | Filing | |||
|---|---|---|---|---|---|
| 2026-05-21 | Alstead Troy · Director | Share Units | A — Grant, award, or other acquisition | +6,250 | SEC filing |
| 2026-05-21 | Reintjes Matthew J · Director | Share Units | A — Grant, award, or other acquisition | +6,250 | SEC filing |
| 2026-05-21 | Sylvester Maryrose · Director | Share Units | A — Grant, award, or other acquisition | +6,250 | SEC filing |
| 2026-05-21 | NOVA DANIEL J · Director | Common Stock | A — Grant, award, or other acquisition | +4,742 | SEC filing |
| 2026-05-21 | Masood Rafeh · Director | Share Units | A — Grant, award, or other acquisition | +11,207 | SEC filing |
| 2026-05-21 | Golston Allan C. · Director | Share Units | A — Grant, award, or other acquisition | +6,250 | SEC filing |
| 2026-05-21 | Reintjes Matthew J · Director | Common Stock | A — Grant, award, or other acquisition | +2,479 | SEC filing |
| 2026-05-21 | Flees Lori Ann · Director | Share Units | A — Grant, award, or other acquisition | +8,621 | SEC filing |
Showing 8 of 31 rows
Other activity
| Security | Code | Filing | |||
|---|---|---|---|---|---|
| 2023-08-17 (amended) | Sylvester Maryrose · Director | Common Stock | J — Other acquisition or disposition | −1,321 | SEC filing |
Showing 1 of 1 rows
These tables describe filed transactions, not current holdings. Prices are shown as filed; a currency is added only when the filing's data names one. Amended and possible duplicate rows are left out of size comparisons and transaction groups.