GoPro, Inc.
GPROFigures shown here come from public SEC filings. Dates beside each section show the available history.
How GoPro, Inc. Makes Money
Follow each dollar of revenue through to what shareholders keep.
From revenue to net income
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Financial Summary
Choose a year or quarter, compare it with the same period a year earlier, and open any row for its full filing history.
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SEC filings supply these figures; updates after the dates shown are not included. This page includes 14 annual periods. The latest annual period ends Dec 31, 2025. The latest insider filing shown is dated Jun 4, 2026. The latest institutional report shown is dated Mar 31, 2026; other ownership filings may exist.
Ownership
Who holds the shares, as reported in SEC ownership filings.
Reported 13F positions
Each row shows what a filer reported for one date, not a current position. The link opens that filing.
| Filer | Report date | Shares | Value | Filing |
|---|---|---|---|---|
| Parallel Advisors, LLC | 2026-03-31 | 40 | $31 | SEC filing |
| AMERIPRISE FINANCIAL INC | 2026-03-31 | 114,933 | $88.5K | SEC filing |
| VICTORY CAPITAL MANAGEMENT INC | 2026-03-31 | 13,338 | $10.3K | SEC filing |
| MILLENNIUM MANAGEMENT LLC | 2026-03-31 | 1,005,363 | $774K | SEC filing |
| BNP PARIBAS FINANCIAL MARKETS | 2026-03-31 | 165 | $127 | SEC filing |
| Advocate Investing Services LLC | 2026-03-31 | 5,000 | $3.85K | SEC filing |
| SIMPLEX TRADING, LLC | 2026-03-31 | 404,083 | $311K | SEC filing |
| Covestor Ltd | 2026-03-31 | 5,151 | Not shown | SEC filing |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | 2026-03-31 | 1,316,785 | $1.01M | SEC filing |
| Vanguard Personalized Indexing Management, LLC | 2026-03-31 | 14,973 | $11.5K | SEC filing |
| Diametric Capital, LP | 2026-03-31 | 42,726 | $32.9K | SEC filing |
| Allianz Asset Management GmbH | 2026-03-31 | 3,436,795 | $2.65M | SEC filing |
| MAI Capital Management | 2026-03-31 | 664 | $512 | SEC filing |
| Graham Capital Management, L.P. | 2026-03-31 | 43,399 | $33.4K | SEC filing |
| Prentice Capital Management, LP | 2026-03-31 | 1,834,707 | $1.39M | SEC filing |
| BARCLAYS PLC | 2026-03-31 | 119,765 | $92.2K | SEC filing |
| NORTHERN TRUST CORP | 2026-03-31 | 302,201 | $233K | SEC filing |
| Bear Mountain Capital, Inc. | 2026-03-31 | 9 | Not shown | SEC filing |
| MORGAN STANLEY | 2026-03-31 | 324,422 | $250K | SEC filing |
- Each value is checked against GoPro, Inc.'s share prices from within about three months of its report date (insiders' Form 4 trades and the latest close).
- Value not shown for 1 row: the filed value is about 1,000 times too small for the share count at GoPro, Inc.'s share price.
- Value not shown for 1 row: the value per share could not be confirmed against the share prices on file from within three months of the report date.
- 1 row left out: the value per share it reports is far from GoPro, Inc.'s share prices on file from around the report date, far from the value most filers reported for that date, or the value of a security already left out, so it may describe another security or share class.
116 filers have only one report here.
Unusually large insider trades
Each trade is compared with the other insider trades of the same kind in the same security among GoPro, Inc.'s recent filings on file. Size alone is context, not a prediction or evidence of improper trading.
- 2025-08-20 · MCGEE BRIAN: Larger than 45 of the 49 other insider sales of Class A Common Stock on file. SEC filing
- 2024-11-14 · Lurie Alexander J: Larger than all 49 other insider sales of Class A Common Stock on file. SEC filing
- 2022-04-11 · Woodman Nicholas: Larger than 47 of the 49 other insider sales of Class A Common Stock on file. SEC filing
- 2022-03-18 · Woodman Nicholas: Larger than 46 of the 49 other insider sales of Class A Common Stock on file. SEC filing
- 2022-02-10 · Woodman Nicholas: Larger than 47 of the 49 other insider sales of Class A Common Stock on file. SEC filing
Purchases & sales (open market or private)
| Security | Code | Price | Filing | |||
|---|---|---|---|---|---|---|
| 2026-05-20 | MCGEE BRIAN · President and COO | Class A Common Stock | S — Open market or private sale | −130,631 | 0.97 | SEC filing |
| 2026-05-18 | Stephen Jason Christopher · SVP, General Counsel | Class A Common Stock | S — Open market or private sale | −16,894 | 1.11 | SEC filing |
| 2026-02-20 | MCGEE BRIAN · EVP, CFO and COO | Class A Common Stock | S — Open market or private sale | −59,509 | 0.79 | SEC filing |
| 2026-02-18 | Stephen Jason Christopher · SVP, General Counsel | Class A Common Stock | S — Open market or private sale | −5,393 | 0.80 | SEC filing |
| 2025-11-20 | MCGEE BRIAN · EVP, CFO and COO | Class A Common Stock | S — Open market or private sale | −4,579 | 1.57 | SEC filing |
| 2025-11-18 | Stephen Jason Christopher · VP, GC and Corporate Secretary | Class A Common Stock | S — Open market or private sale | −26,011 | 1.52 | SEC filing |
| 2025-09-19 | Brumder William George · 10% owner | Class A common stock | S — Open market or private sale | −12,000 | 2.49 | SEC filing |
| 2025-08-20 | MCGEE BRIAN · EVP, CFO and COO | Class A Common Stock | S — Open market or private sale | −150,043 | 1.24 | SEC filing |
Showing 8 of 11 rows
Grants, exercises, tax & gifts
| Security | Code | Filing | |||
|---|---|---|---|---|---|
| 2026-06-02 | DENNISON MICHAEL C. · Director | Class A Common Stock | A — Grant, award, or other acquisition | +110,181 | SEC filing |
| 2026-06-02 | Lyne Susan M · Director | Class A Common Stock | A — Grant, award, or other acquisition | +110,181 | SEC filing |
| 2026-06-02 | Kahng Shaz · Director | Class A Common Stock | A — Grant, award, or other acquisition | +110,181 | SEC filing |
| 2026-06-02 | Ahmad-Taylor Tyrone · Director | Class A Common Stock | A — Grant, award, or other acquisition | +110,181 | SEC filing |
| 2026-06-02 | LOPEZ MIGUEL A · Director | Class A Common Stock | A — Grant, award, or other acquisition | +110,181 | SEC filing |
| 2026-06-02 | Culp Hogue Emily S. · Director | Class A Common Stock | A — Grant, award, or other acquisition | +110,181 | SEC filing |
| 2026-05-15 | Tratt Brian Robert · Chief Financial Officer | Class A Common Stock | A — Grant, award, or other acquisition | +216,216 | SEC filing |
| 2026-05-15 | Tratt Brian Robert · Chief Financial Officer | Class A Common Stock | A — Grant, award, or other acquisition | +25,799 | SEC filing |
Showing 8 of 40 rows
These tables describe filed transactions, not current holdings. Prices are shown as filed; a currency is added only when the filing's data names one. Amended and possible duplicate rows are left out of size comparisons and transaction groups.