Crocs, Inc.
CROXFigures shown here come from public SEC filings. Dates beside each section show the available history.
How Crocs, Inc. Makes Money
Follow each dollar of revenue through to what shareholders keep.
From revenue to net income
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Financial Summary
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SEC filings supply these figures; updates after the dates shown are not included. This page includes 17 annual periods. The latest annual period ends Dec 31, 2025. The latest insider filing shown is dated Jun 11, 2026. The latest institutional report shown is dated Mar 31, 2026; other ownership filings may exist.
Ownership
Who holds the shares, as reported in SEC ownership filings.
Reported 13F positions
Each row shows what a filer reported for one date, not a current position. The link opens that filing.
| Filer | Report date | Shares | Value | Filing |
|---|---|---|---|---|
| Smead Capital Management, Inc. | 2026-03-31 | 517,170 | $42.9M | SEC filing |
| MTM Investment Management, LLC | 2026-03-31 | 200 | $16.6K | SEC filing |
| Punch Card Management L.P. | 2026-03-31 | 594,570 | $49.4M | SEC filing |
| ROYAL BANK OF CANADA | 2026-03-31 | 52,072 | $4.32M | SEC filing |
| Allworth Financial LP | 2026-03-31 | 529 | $43.9K | SEC filing |
| OSAIC HOLDINGS, INC. | 2026-03-31 | 11,600 | $963K | SEC filing |
| Aquatic Capital Management LLC | 2026-03-31 | 15,932 | $1.32M | SEC filing |
| Lodestone Wealth Management LLC | 2026-03-31 | 4,679 | $388K | SEC filing |
| BANK OF NOVA SCOTIA | 2026-03-31 | 2,844 | $236K | SEC filing |
| LPL Financial LLC | 2026-03-31 | 45,293 | $3.76M | SEC filing |
| Annis Gardner Whiting Capital Advisors, LLC | 2026-03-31 | 58 | $4.82K | SEC filing |
| COMMONWEALTH EQUITY SERVICES, LLC | 2026-03-31 | 6,839 | $568K | SEC filing |
| Redwood Investment Management, LLC | 2026-03-31 | 12,671 | Not shown | SEC filing |
| Pathstone Holdings, LLC | 2026-03-31 | 13,085 | $1.09M | SEC filing |
| Sound Income Strategies, LLC | 2026-03-31 | 40 | $3.34K | SEC filing |
| Centiva Capital, LP | 2026-03-31 | 6,443 | $535K | SEC filing |
| NewEdge Wealth, LLC | 2026-03-31 | 17,187 | $1.43M | SEC filing |
| NorthCrest Asset Manangement, LLC | 2026-03-31 | 6,773 | $567K | SEC filing |
| Edgestream Partners, L.P. | 2026-03-31 | 26,045 | $2.16M | SEC filing |
| Vestcor Inc | 2026-03-31 | 8,478 | Not shown | SEC filing |
- Each value is checked against Crocs, Inc.'s share prices from within about three months of its report date (insiders' Form 4 trades and the latest close).
- Value not shown for 2 rows: the filed value is about 1,000 times too small for the share count at Crocs, Inc.'s share price.
120 filers have only one report here.
Unusually large insider trades
Each trade is compared with the other insider trades of the same kind in the same security among Crocs, Inc.'s recent filings on file. Size alone is context, not a prediction or evidence of improper trading.
- 2026-06-05 · Rees Andrew: Larger than all 40 other insider sales of Common Stock on file. SEC filing
- 2026-02-20 · MEHLMAN ANNE: Larger than 39 of the 40 other insider sales of Common Stock on file. SEC filing
- 2025-11-11 · REPLOGLE JOHN B: Larger than 13 of the 14 other insider purchases of Common Stock on file. SEC filing
- 2024-08-08 · TREFF DOUGLAS J: Larger than 37 of the 40 other insider sales of Common Stock on file. SEC filing
- 2024-05-10 · SMACH THOMAS J: Larger than 36 of the 40 other insider sales of Common Stock on file. SEC filing
- 2023-08-02 · SMACH THOMAS J: Larger than all 14 other insider purchases of Common Stock on file. SEC filing
- 2023-04-18 · Rees Andrew: Larger than 38 of the 40 other insider sales of Common Stock on file. SEC filing
Independent insiders buying near the same time
- 2025-08-08–2025-08-12: 3 event(s) across 2 owner(s) — A cluster counts independent reporting owners that reported purchases within a set time. Co-filers and declared affiliates count once, and duplicate reports of the same event count once. ( filing , filing , filing )
- 2023-08-11–2023-08-18: 2 event(s) across 2 owner(s) — A cluster counts independent reporting owners that reported purchases within a set time. Co-filers and declared affiliates count once, and duplicate reports of the same event count once. ( filing , filing )
- 2023-07-28–2023-08-02: 5 event(s) across 2 owner(s) — A cluster counts independent reporting owners that reported purchases within a set time. Co-filers and declared affiliates count once, and duplicate reports of the same event count once. ( filing , filing , filing , filing , filing )
Purchases & sales (open market or private)
| Security | Code | Price | Filing | |||
|---|---|---|---|---|---|---|
| 2026-06-05 | Rees Andrew · Chief Executive Officer | Common Stock | S — Open market or private sale | −9,988 | 119.11 | SEC filing |
| 2026-06-05 | Rees Andrew · Chief Executive Officer | Common Stock | S — Open market or private sale | −15,800 | 117.94 | SEC filing |
| 2026-06-05 | Rees Andrew · Chief Executive Officer | Common Stock | S — Open market or private sale | −6,900 | 116.97 | SEC filing |
| 2026-02-20 | MEHLMAN ANNE · EVP & Crocs Brand President | Common Stock | S — Open market or private sale | −12,145 | 100.06 | SEC filing |
| 2026-02-20 | SMACH THOMAS J · Director | Common Stock | S — Open market or private sale | −4,963 | 100.00 | SEC filing |
| 2026-02-13 | SMACH THOMAS J · Director | Common Stock | S — Open market or private sale | −5,000 | 98.41 | SEC filing |
| 2025-11-11 | REPLOGLE JOHN B · Director | Common Stock | P — Open market or private purchase | +3,000 | 74.50 | SEC filing |
| 2025-08-12 | Healy Susan L. · EVP, Chief Financial Officer | Common Stock | P — Open market or private purchase | +2,000 | 76.56 | SEC filing |
Showing 8 of 20 rows
Grants, exercises, tax & gifts
| Security | Code | Filing | |||
|---|---|---|---|---|---|
| 2026-06-09 | TOLMARE NEERAJ · Director | Common Stock | A — Grant, award, or other acquisition | +1,252 | SEC filing |
| 2026-06-09 | SMACH THOMAS J · Director | Common Stock | A — Grant, award, or other acquisition | +2,817 | SEC filing |
| 2026-06-09 | TOLMARE NEERAJ · Director | Common Stock | A — Grant, award, or other acquisition | +1,095 | SEC filing |
| 2026-06-09 | SMACH THOMAS J · Director | Common Stock | A — Grant, award, or other acquisition | +1,291 | SEC filing |
| 2026-06-09 | Bickley Ian · Director | Common Stock | A — Grant, award, or other acquisition | +1,252 | SEC filing |
| 2026-06-09 | REPLOGLE JOHN B · Director | Common Stock | A — Grant, award, or other acquisition | +1,252 | SEC filing |
| 2026-06-09 | FRASCH RONALD · Director | Common Stock | A — Grant, award, or other acquisition | +1,252 | SEC filing |
| 2026-06-09 | TREFF DOUGLAS J · Director | Common Stock | A — Grant, award, or other acquisition | +1,291 | SEC filing |
Showing 8 of 30 rows
Other activity
| Security | Code | Filing | |||
|---|---|---|---|---|---|
| 2026-03-11 | MEHLMAN ANNE · EVP & Crocs Brand President | Common Stock | D — Disposition to the issuer | −10,608 | SEC filing |
| 2026-03-11 | Campbell Rupert George · EVP, President of HEYDUDE | Common Stock | D — Disposition to the issuer | −1,255 | SEC filing |
| 2026-03-11 | Rees Andrew · Chief Executive Officer | Common Stock | D — Disposition to the issuer | −55,419 | SEC filing |
| 2026-03-11 | REILLY TERENCE · EVP, Chief Brand Officer | Common Stock | D — Disposition to the issuer | −3,588 | SEC filing |
| 2026-02-01 | MEHLMAN ANNE · EVP & Crocs Brand President | Common Stock | D — Disposition to the issuer | −19,839 | SEC filing |
| 2025-03-12 | MEHLMAN ANNE · EVP of CROCS Brand | Common Stock | D — Disposition to the issuer | −3,508 | SEC filing |
| 2025-03-12 | MICHAELS ADAM · EVP, Chief Digital Officer | Common Stock | D — Disposition to the issuer | −2,600 | SEC filing |
| 2025-03-12 | Rees Andrew · Chief Executive Officer | Common Stock | D — Disposition to the issuer | −22,218 | SEC filing |
Showing 8 of 10 rows
These tables describe filed transactions, not current holdings. Prices are shown as filed; a currency is added only when the filing's data names one. Amended and possible duplicate rows are left out of size comparisons and transaction groups.