Baozun Inc.
BZUNAs of the close on Sep 25, 2026
Price
$2.94
Market cap
—
Figures are per ordinary share in the filer's currency; the US price is per depositary share
P/E (diluted TTM)
—
The last four quarters are not all on file
EPS (TTM)
—
The last four quarters are not all on file
Dividend yield
—
Figures are per ordinary share in the filer's currency; the US price is per depositary share
Figures shown here come from public SEC filings. Dates beside each section show the available history.
How Baozun Inc. Makes Money
Follow each dollar of revenue through to what shareholders keep.
From revenue to net income
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Source: Baozun Inc. — 20-F filed Apr 23, 2026
Financial Summary
Choose a year or quarter, compare it with the same period a year earlier, and open any row for its full filing history.
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SEC filings supply these figures; updates after the dates shown are not included. This page includes 13 annual periods. The latest annual period ends Dec 31, 2025. The latest insider filing shown is dated Jun 26, 2026. The latest institutional report shown is dated Mar 31, 2026; other ownership filings may exist.
Ownership
Who holds the shares, as reported in SEC ownership filings.
Reported 13F positions
Each row shows what a filer reported for one date, not a current position. The link opens that filing.
| Filer | Report date | Shares | Value | Filing |
|---|---|---|---|---|
| GOLDMAN SACHS GROUP INC | 2026-03-31 | 28,322 | Not shown | SEC filing |
| MORGAN STANLEY | 2026-03-31 | 534,010 | Not shown | SEC filing |
| PFG Investments, LLC | 2026-03-31 | 10,200 | Not shown | SEC filing |
| NANO CAP NEW MILLENNIUM GROWTH FUND L P | 2026-03-31 | 50,000 | Not shown | SEC filing |
| EverSource Wealth Advisors, LLC | 2026-03-31 | 82 | Not shown | SEC filing |
| GROUP ONE TRADING LLC | 2026-03-31 | 74,500 | Not shown | SEC filing |
| RHUMBLINE ADVISERS | 2026-03-31 | 1,366 | Not shown | SEC filing |
| Cetera Investment Advisers | 2026-03-31 | 38,238 | Not shown | SEC filing |
| Qube Research & Technologies Ltd | 2026-03-31 | 195,596 | Not shown | SEC filing |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | 2026-03-31 | 217,953 | Not shown | SEC filing |
| First Beijing Investment Ltd | 2026-03-31 | 444,328 | Not shown | SEC filing |
| SCHRODER INVESTMENT MANAGEMENT GROUP | 2026-03-31 | 2,414,558 | Not shown | SEC filing |
| Russell Investments Group, Ltd. | 2026-03-31 | 28,760 | Not shown | SEC filing |
| RENAISSANCE TECHNOLOGIES LLC | 2026-03-31 | 196,016 | Not shown | SEC filing |
| NATIONAL BANK OF CANADA /FI/ | 2026-03-31 | 275 | Not shown | SEC filing |
| RBF Capital, LLC | 2026-03-31 | 20,000 | Not shown | SEC filing |
| JANE STREET GROUP, LLC | 2026-03-31 | 188,852 | Not shown | SEC filing |
| Police & Firemen's Retirement System of New Jersey | 2026-03-31 | 10,783 | Not shown | SEC filing |
| Point72 Asset Management, L.P. | 2026-03-31 | 41,876 | Not shown | SEC filing |
| GSA CAPITAL PARTNERS LLP | 2026-03-31 | 131,745 | Not shown | SEC filing |
- Each value is checked against Baozun Inc.'s share prices from within about three months of its report date (insiders' Form 4 trades and the latest close).
- Value not shown for 20 rows: no share price from within three months of their report dates is on file, so they could not be checked.
Filer report history
Two reports per filer, as filed. No change is calculated, because the data on file cannot confirm that both reports describe the same security.
- Leonteq Securities AG: 1,008 shares reported 2025-12-31; 1,008 shares reported 2026-03-31.
- ARROWSTREET CAPITAL, LIMITED PARTNERSHIP: 451,293 shares reported 2025-12-31; 378,772 shares reported 2026-03-31.
- IMA Advisory Services, Inc.: 77 shares reported 2025-12-31; 70 shares reported 2026-03-31.
- Tower Research Capital LLC (TRC): 3,683 shares reported 2025-12-31; 3,421 shares reported 2026-03-31.
- ADIRONDACK TRUST CO: 75 shares reported 2025-12-31; 75 shares reported 2026-03-31.
- MARSHALL WACE, LLP: 346,764 shares reported 2025-12-31; 548,415 shares reported 2026-03-31.
- NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO: 1 share reported 2025-12-31; 1 share reported 2026-03-31.
- Quadrature Capital Ltd: 19,262 shares reported 2025-12-31; 42,937 shares reported 2026-03-31.
- BlackRock, Inc.: 827 shares reported 2025-12-31; 827 shares reported 2026-03-31.
- SIMPLEX TRADING, LLC: 3,764 shares reported 2025-12-31; 110,879 shares reported 2026-03-31.
- MILLENNIUM MANAGEMENT LLC: 144,052 shares reported 2025-12-31; 82,031 shares reported 2026-03-31.
- BNP PARIBAS FINANCIAL MARKETS: 41,767 shares reported 2025-12-31; 45,499 shares reported 2026-03-31.
Showing the 12 most recent filer reports.
32 filers have only one report here.
Unusually large insider trades
Each trade is compared with the other insider trades of the same kind in the same security among Baozun Inc.'s recent filings on file. Size alone is context, not a prediction or evidence of improper trading.
- 2026-06-24 · Wu Junhua: Larger than 36 of the 38 other insider purchases of American Depositary Shares on file. SEC filing
- 2026-06-01 · Wu Junhua: Larger than 35 of the 38 other insider purchases of American Depositary Shares on file. SEC filing
- 2026-04-08 · Wu Junhua: Larger than all 38 other insider purchases of American Depositary Shares on file. SEC filing
- 2026-04-02 · Wu Junhua: Larger than 37 of the 38 other insider purchases of American Depositary Shares on file. SEC filing
Independent insiders buying near the same time
- 2026-06-17–2026-06-24: 5 event(s) across 2 owner(s) — A cluster counts independent reporting owners that reported purchases within a set time. Co-filers and declared affiliates count once, and duplicate reports of the same event count once. ( filing , filing , filing , filing , filing )
- 2026-06-15–2026-06-22: 6 event(s) across 2 owner(s) — A cluster counts independent reporting owners that reported purchases within a set time. Co-filers and declared affiliates count once, and duplicate reports of the same event count once. ( filing , filing , filing , filing , filing , filing )
- 2026-06-11–2026-06-18: 8 event(s) across 2 owner(s) — A cluster counts independent reporting owners that reported purchases within a set time. Co-filers and declared affiliates count once, and duplicate reports of the same event count once. ( filing , filing , filing , filing , filing , filing , filing , filing )
- 2026-06-10–2026-06-17: 8 event(s) across 2 owner(s) — A cluster counts independent reporting owners that reported purchases within a set time. Co-filers and declared affiliates count once, and duplicate reports of the same event count once. ( filing , filing , filing , filing , filing , filing , filing , filing )
- 2026-06-09–2026-06-16: 7 event(s) across 2 owner(s) — A cluster counts independent reporting owners that reported purchases within a set time. Co-filers and declared affiliates count once, and duplicate reports of the same event count once. ( filing , filing , filing , filing , filing , filing , filing )
- 2026-06-08–2026-06-15: 7 event(s) across 2 owner(s) — A cluster counts independent reporting owners that reported purchases within a set time. Co-filers and declared affiliates count once, and duplicate reports of the same event count once. ( filing , filing , filing , filing , filing , filing , filing )
- 2026-06-05–2026-06-12: 7 event(s) across 2 owner(s) — A cluster counts independent reporting owners that reported purchases within a set time. Co-filers and declared affiliates count once, and duplicate reports of the same event count once. ( filing , filing , filing , filing , filing , filing , filing )
- 2026-06-04–2026-06-11: 7 event(s) across 2 owner(s) — A cluster counts independent reporting owners that reported purchases within a set time. Co-filers and declared affiliates count once, and duplicate reports of the same event count once. ( filing , filing , filing , filing , filing , filing , filing )
- 2026-06-01–2026-06-08: 7 event(s) across 2 owner(s) — A cluster counts independent reporting owners that reported purchases within a set time. Co-filers and declared affiliates count once, and duplicate reports of the same event count once. ( filing , filing , filing , filing , filing , filing , filing )
- 2026-05-29–2026-06-05: 7 event(s) across 2 owner(s) — A cluster counts independent reporting owners that reported purchases within a set time. Co-filers and declared affiliates count once, and duplicate reports of the same event count once. ( filing , filing , filing , filing , filing , filing , filing )
- 2026-05-28–2026-06-04: 8 event(s) across 2 owner(s) — A cluster counts independent reporting owners that reported purchases within a set time. Co-filers and declared affiliates count once, and duplicate reports of the same event count once. ( filing , filing , filing , filing , filing , filing , filing , filing )
- 2026-05-27–2026-06-03: 8 event(s) across 2 owner(s) — A cluster counts independent reporting owners that reported purchases within a set time. Co-filers and declared affiliates count once, and duplicate reports of the same event count once. ( filing , filing , filing , filing , filing , filing , filing , filing )
- 2026-05-26–2026-06-02: 9 event(s) across 2 owner(s) — A cluster counts independent reporting owners that reported purchases within a set time. Co-filers and declared affiliates count once, and duplicate reports of the same event count once. ( filing , filing , filing , filing , filing , filing , filing , filing , filing )
- 2026-04-10–2026-04-17: 8 event(s) across 2 owner(s) — A cluster counts independent reporting owners that reported purchases within a set time. Co-filers and declared affiliates count once, and duplicate reports of the same event count once. ( filing , filing , filing , filing , filing , filing , filing , filing )
- 2026-04-09–2026-04-16: 8 event(s) across 2 owner(s) — A cluster counts independent reporting owners that reported purchases within a set time. Co-filers and declared affiliates count once, and duplicate reports of the same event count once. ( filing , filing , filing , filing , filing , filing , filing , filing )
- 2026-04-08–2026-04-15: 9 event(s) across 2 owner(s) — A cluster counts independent reporting owners that reported purchases within a set time. Co-filers and declared affiliates count once, and duplicate reports of the same event count once. ( filing , filing , filing , filing , filing , filing , filing , filing , filing )
- 2026-04-07–2026-04-14: 9 event(s) across 2 owner(s) — A cluster counts independent reporting owners that reported purchases within a set time. Co-filers and declared affiliates count once, and duplicate reports of the same event count once. ( filing , filing , filing , filing , filing , filing , filing , filing , filing )
- 2026-04-02–2026-04-09: 5 event(s) across 2 owner(s) — A cluster counts independent reporting owners that reported purchases within a set time. Co-filers and declared affiliates count once, and duplicate reports of the same event count once. ( filing , filing , filing , filing , filing )
- 2026-03-31–2026-04-07: 3 event(s) across 2 owner(s) — A cluster counts independent reporting owners that reported purchases within a set time. Co-filers and declared affiliates count once, and duplicate reports of the same event count once. ( filing , filing , filing )
Purchases & sales (open market or private)
| Security | Code | Price | Filing | |||
|---|---|---|---|---|---|---|
| 2026-06-24 | Wu Junhua · Chief Strategy Officer | American Depositary Shares | P — Open market or private purchase | +29,000 | 2.85 | SEC filing |
| 2026-06-22 | Qiu Wenbin · Chief Executive Officer | American Depositary Shares | P — Open market or private purchase | +10,000 | 2.81 | SEC filing |
| 2026-06-18 | Qiu Wenbin · Chief Executive Officer | American Depositary Shares | P — Open market or private purchase | +10,000 | 2.77 | SEC filing |
| 2026-06-17 | Wu Junhua · Chief Strategy Officer | American Depositary Shares | P — Open market or private purchase | +18,500 | 2.84 | SEC filing |
| 2026-06-17 | Qiu Wenbin · Chief Executive Officer | American Depositary Shares | P — Open market or private purchase | +10,000 | 2.83 | SEC filing |
| 2026-06-16 | Qiu Wenbin · Chief Executive Officer | American Depositary Shares | P — Open market or private purchase | +10,000 | 2.72 | SEC filing |
| 2026-06-15 | Qiu Wenbin · Chief Executive Officer | American Depositary Shares | P — Open market or private purchase | +10,000 | 2.79 | SEC filing |
| 2026-06-12 | Qiu Wenbin · Chief Executive Officer | American Depositary Shares | P — Open market or private purchase | +10,000 | 2.72 | SEC filing |
Showing 8 of 10 rows
Grants, exercises, tax & gifts
| Security | Code | Filing | |||
|---|---|---|---|---|---|
| 2026-05-21 | YU BIN · Director | Restricted Stock Unit | A — Grant, award, or other acquisition | +24,000 | SEC filing |
| 2026-05-21 | Hsia Hsien-Chieng Steve · Director | Restricted Stock Unit | A — Grant, award, or other acquisition | +42,000 | SEC filing |
| 2026-05-21 | Chan Yiu Pong · Director | Restricted Stock Unit | A — Grant, award, or other acquisition | +42,000 | SEC filing |
| 2026-05-21 | Ye Changqing · Director | Restricted Stock Unit | A — Grant, award, or other acquisition | +42,000 | SEC filing |
| 2026-03-30 | Zhu Yanjie · Chief Financial Officer | Restricted Stock Unit | A — Grant, award, or other acquisition | +300,000 | SEC filing |
Showing 5 of 5 rows
These tables describe filed transactions, not current holdings. Prices are shown as filed; a currency is added only when the filing's data names one. Amended and possible duplicate rows are left out of size comparisons and transaction groups.